Larry Smith
Full stack developer
About
I'm a fullstack developer with 20 years of freelancing experience, delivering high-performance, bespoke websites and custom business applications for top literary agencies, luxury hospitality, and eCommerce clients. I'm expert in PHP, CraftCMS, Laravel, specializing in API integrations, payment gateways and performance optimization.
I have a proven ability to manage end-to-end projects while building long-term client relationships. I'm motivated in self-directed environments, as well as team collaboration.
Projects
-
Dar Mo'Da
Total rebuild of the official website for Dar Mo’da, a luxury boutique riad hotel in Marrakech’s historic Medina.
Key Deliverables:
- Multi-lingual support to maximise booking
- Integrated real-time booking engine
- SEO improvements for maximum visibility in search engines
- Elegant, responsive design with high-quality photography
- Detailed pages showcasing suites & common areas
- Optimized for maximum conversion on mobile
The site effectively highlights the riad’s historic charm and modern comforts to attract high-end travelers and drive direct bookings.
Since relaunch, bookings have increased by 250% and remained consistently high. -
Greene & Heaton • Literary Agency
Migrated previous Wordpress site to CraftCMS, including their catalogue of 400 clients and almost 1,000 books.
Key Deliverables:
- Data migration
- Brand new design
- Complex entry structures