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Developer

Larry Smith

Full stack developer

Austin, TX
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About

I'm a fullstack developer with 20 years of freelancing experience, delivering high-performance, bespoke websites and custom business applications for top literary agencies, luxury hospitality, and eCommerce clients. I'm expert in PHP, CraftCMS, Laravel, specializing in API integrations, payment gateways and performance optimization.

I have a proven ability to manage end-to-end projects while building long-term client relationships. I'm motivated in self-directed environments, as well as team collaboration.

Selected work

Dar Mo'Da

Total rebuild of the official website for Dar Mo’da, a luxury boutique riad hotel in Marrakech’s historic Medina.

Key Deliverables:

- Multi-lingual support to maximise booking
- Integrated real-time booking engine
- SEO improvements for maximum visibility in search engines
- Elegant, responsive design with high-quality photography
- Detailed pages showcasing suites & common areas
- Optimized for maximum conversion on mobile

The site effectively highlights the riad’s historic charm and modern comforts to attract high-end travelers and drive direct bookings.

Since relaunch, bookings have increased by 250% and remained consistently high.

Greene & Heaton • Literary Agency

Migrated previous Wordpress site to CraftCMS, including their catalogue of 400 clients and almost 1,000 books.

Key Deliverables:

- Data migration
- Brand new design
- Complex entry structures

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